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Your business outcome

Create something new customers will choose you for

Your customers may have a need you could not serve well before. Explore what technology now makes possible, and test whether it matters before committing to a larger build.

Martyn and a customer develop an app using a tablet laid flat on the desk and a separate paper sketch of three app screens, with both surfaces facing them.
Start with an unmet need. Make a new possibility tangible.
Something you can tryTurn an unmet need into a testable idea.
  1. Choose a specific customer and something they struggle to accomplish.
  2. Write how they handle it today and why that falls short.
  3. Ask your AI tool for small ways to test an alternative, using the prompt below.
  4. Choose one idea and discuss or try it with someone who has that need before building more.

An example prompt

A fictional homeowner struggles to prepare the information needed for an earthworks enquiry. Today they send scattered photos and messages. Suggest three small experiments to learn whether a guided brief would help. For each, name the assumption, a simple test and what evidence would count against the idea. Do not assume customers will pay.

What you should get

Three possible experiments, each connected to an assumption you can check.

Check the result

Does the test address a real customer need? Can you observe behaviour rather than just ask whether people like the idea? What would make you stop or change direction?

When it becomes a bigger build

A one-off exercise is a useful start. Connecting it to customer records, several people or an ongoing service introduces different questions: who can access information, what needs approval, how exceptions are handled and who keeps it working.

A useful next step together

Choose the help that fits.

Your best work, with AI

What would make the biggest difference?

We can start with your existing work and choose a useful next step.

Discovery call

Free · 30 minutes with Martyn · No obligation

Martyn AIChat about your possibilities

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