Value thesis
Which decisions and workflows are worth changing?
Connect every initiative to a business outcome you already measure.
AI strategy · Direction before activity
Make the AI decisions that shape everything else.
A practical framework for deciding where AI should create value, what your organisation should own and how people, agents and systems should work together.
The organising idea
Your strategy is not your list of AI projects.
It is the position your organisation takes on a small set of unavoidable decisions.
Those decisions are often made accidentally — by a platform commitment, a vendor roadmap, an enthusiastic team or the first project to reach production. The framework makes them visible so leadership can decide which positions should be deliberate and which can sensibly be left to others.
The AI Position Framework
Seven decisions.
Business-specific answers.
The framework is common because the decisions recur across organisations. Your position is individual because the right answer depends on your value model, people, risk, data, technology and ambition.
Build / buy boundary
What should you build, compose or buy?
Own what differentiates. Know the dependency and switching cost of everything else.
Red lines
Where will you not use AI?
Set customer, data and decision boundaries before an incident sets them for you.
Work design
How should people and agents divide the work?
Redesign the workflow and make the points of human judgement explicit.
Context reach
Can AI reach what it needs to be useful?
Fund the data and integration work required for real decisions, not demonstrations.
Accountability and control
Who owns AI in production?
Give capabilities owners, operating budgets, approval paths and proportionate controls.
Funding, evidence and learning
How does evidence unlock investment?
Stage commitment, stop weak initiatives and make learning reusable across the organisation.
Read your current position
Measure deliberateness, not maturity.
The goal is not to score as highly as possible. It is to know which decisions have been made, who made them and whether they are visible in how work happens.
- 01Unmade
Nobody has considered it.
- 02Inherited
A vendor, platform or early mover decided it for you.
- 03Declared
It exists in a document, but not yet in the work.
- 04Deliberate
It is decided, owned, resourced and observable.
Free working guide
See your AI position clearly.
Use the blueprint with your leadership team to examine all seven decisions, identify what has been inherited or merely declared, and find the constraint that should shape your first move.
- Seven decision prompts and evidence checks
- A four-state self-assessment
- Interpretation patterns and decision dependencies
- A leadership summary you can use to start the conversation
A practical PDF. Your details are used to send it and notify Martyn of your request. Occasional updates are optional.
When self-assessment is not enough
Turn viewpoints into an evidenced position.
The AI Position Review reveals the gap between what leadership believes has been decided, what strategy documents declare and what is actually happening in delivery.
Structured conversations across leadership, delivery, risk and frontline work.
Existing strategy, initiatives, architecture, usage and operating artefacts.
The constraints, the recommended first move and a practical 90-day horizon.
From position to capability
Strategy should change what happens next.
Your position points to the right practical route — evidence for an investment decision, better work, new customer value or a governed agent workforce.
A strategy you can act on
Make the position clear. Then make it real.
I connect strategic decisions to architecture, design, prototypes and delivery — so intent survives the journey into everyday work.